Whether you need a complete development partner, targeted formulation expertise, ongoing scientific advice or help defining your next innovation, we give you the expertise and structure to move forward with confidence.

CHOOSE THE SUPPORT THAT’S RIGHT FOR YOU

Full Service Product Development

A laboratory experiment showing a white substance being added to a beaker. 
A complete product development partnership for brands that want experienced support across the development journey.

We can support with product concept, formulation creation, co-pilot on the critical path including: testing milestones, technical problem solving and manufacturer recommendations, QC/QA assurance, bringing the different elements of product development together.
FULL SERVICE SUPPORT

Formulation Support

A scientist wearing a lab coat and blue gloves pouring a yellow liquid into a beaker containing a white substance, in a laboratory setting. 
Turn your product concept into a single formula.

Bespoke formulation support for brands developing new products or looking to improve an existing one.

From ingredient selection and formulation development to reformulation, texture optimisation and technical troubleshooting, we bring scientific expertise into the process.
FORMULATION SUPPORT

Scientific Advisory

Laboratory technician in white coat and blue gloves working with chemical bottles and lab equipment in a laboratory setting. 
Expertise when you need it.

You don’t always need a full time R&D support. Sometimes you need an experienced scientific soundboard to help you make the right decisions for your individual needs.

Our advisory support provides an independent scientific advice for product development, formulation, access to market, introductions to the right suppliers, technical challenges and innovation decisions. 
We work on a three, six and twelve month retainer basis.

ONBOARD SCIENTIFIC ADVICE

Product Innovation Strategy

Collage of visuals and notes about The CPO Circle, featuring diagrams, handwritten ideas, a petri dish with small molecules, jars with creams or gels, and bottles of liquid. Highlights include concepts like innovation, science, impact, and strategy for industry development. 
Build products with a reason to exist.

Great product development starts before the formulation.

We help brands explore product opportunities, shape innovation briefs and interrogate the science behind an idea! We’re always asking:

What would make this product genuinely different?

Which ingredients or technologies can deliver the desired benefit?

Does the concept have a clear point of difference?

The result is a more considered product brief and a clearer direction for development.

DISCOVER A STRATEGY

Retail Readiness

A woman with blonde hair, wearing a white sweater, shopping for cosmetics in a store aisle, holding a pink product. 
Your product may already work beautifully in the lab. But Global retail has another level of expectation.
We help identify the gaps between where your formulation is today and the requirements of your intended retail channel; then create a practical roadmap to close them.
Tell us where you want to sell. We know the Standards for retailers both nationwide and global, including:
Sephora | Credo Beauty | Boots | ASOS 
We’ll assess the requirements relevant to your intended market and help you work towards them.
Important: Meeting our technical recommendations does not guarantee acceptance by a particular retailer. Final retailer approval and listing decisions remain with the retailer.
If you have a specific requirement for certification: Vegan, COSMOs, Halal and Cruelty Free we’ll help you obtain it.
EXPLORE RETAIL READINESS

WHY WORK WITH THE CPO CIRCLE?

The Chief Product Officer’s Circle sits between the creative vision and the technical reality of bringing a product to market.

You bring the brand, ambition and vision.

We bring the scientific expertise, development experience and technical perspective to help turn that vision into a product that can actually be developed.

  • Independent expertise
    We work independently, so you retain your IP and creative control.

  • Scientific thinking
    We interrogate the formulation, ingredients, technologies and development requirements behind your product.

  • Commercial perspective
    We consider the wider product proposition, not just whether a formula can be made.

‍You don’t need to have everything figured out before you speak to us. Bring us the idea, the formulation, the problem or simply the question. We’ll help you work out what needs to happen next.

BOOK A CONSULTATION